Television commercials are often developed that rely on unusual creative tactics and have very little relevance to
Question:
Television commercials are often developed that rely on unusual creative tactics and have very little relevance to the product or service being advertised. Creative personnel in agencies defend the use of the strange messages by noting that they are novel and break through the clutter. Evaluate the pros and cons of this argument.
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Creative personnel do face a major challenge as they must develop ads that will break through the cl...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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