The chapter discusses the multiple publics, stakeholders and audiences involved in public relations. Think about some of

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The chapter discusses the multiple publics, stakeholders and audiences involved in public relations. Think about some of the cases you’ve read about in this chapter and other cases or events you’ve come across and identify which groups have been affected and why.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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