There is a saying that any publicity is good publicity. Discuss what you think about this statement

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There is a saying that ‘any publicity is good publicity’. Discuss what you think about this statement and consider how this relates to the Royal Commission into banking, strawberry contamination, and a more recent crisis you can recall.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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