Think about a large corporation such as a technology company, airline or retail group. Take a look

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Think about a large corporation such as a technology company, airline or retail group.

Take a look at its online newsroom and select a couple of media releases. Examine how it aligns with the news values discussed in this chapter.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:02 AM

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Think about a large corporation such as a technology company, airline or retail group. Take a look

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Advertising: An Integrated Marketing Communication

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