The combination of unique qualities of a company, product, or product line a. advertiser b. advertising c.

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The combination of unique qualities of a company, product, or product line

a. advertiser

b. advertising

c. advertising agency

d. boutique advertising agency

e. brand

f. brand advertising g. consumer h. corporate advertising i. green marketing j. industry trade groups k. infomercial l. product advertising

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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