The text discusses the use of cultural anthropology to understand consumer behaviors. Why is it necessary for
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The text discusses the use of cultural anthropology to understand consumer behaviors. Why is it necessary for marketers to use alternative approaches to consumer behavior?
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Once marketers recognized the necessity of understanding consumers behaviors and the fact that not a...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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