Think about an advertising campaign you have viewed on television or a banner advert you spotted while

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Think about an advertising campaign you have viewed on television or a banner advert you spotted while surfing the net. Working backwards from the creative execution you saw, what do you think was the objective?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:02 AM

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Think about an advertising campaign you have viewed on television or a banner advert you spotted while

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Step by Step Answer:

Advertising: An Integrated Marketing Communication

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