What is meant by the concept of an evoked set? Why is this concept important to marketers?

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What is meant by the concept of an evoked set? Why is this concept important to marketers? Give examples of an evoked set and explain how marketers might attempt to influence consumers to gain consideration.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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