What is shock advertising? Do you think shock ads are designed to create sales, or to bring

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What is shock advertising? Do you think shock ads are designed to create sales, or to bring attention to specific issues? Do you believe that they work?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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