When marketers create a global marketing mix, questions to address include which of the following? a. Does

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When marketers create a global marketing mix, questions to address include which of the following?

a. Does the product have to be altered for the other country?

b. What are the channels of distribution within the country?

c. What is the overall standard of living in the country?

d. all of the above

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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