Why might a company choose to use a creative boutique rather than a full-service agency? Find an

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Why might a company choose to use a creative boutique rather than a full-service agency? Find an example of a company that uses a creative boutique and discuss why the decision to use such a boutique may be appropriate for this organisation.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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