Collecting ads from the past is a hobby for some people. See if you are able to

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Collecting ads from the past is a hobby for some people. See if you are able to find any online resources that have examples of old ads. Choose a brand that is in existence today and compare and contrast its current ad with the old ad in terms of style, logo, slogan and message used. Why has or hasn’t it changed?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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