You are the marketing manager for a company that has decided to sell its product internationally. Prepare

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You are the marketing manager for a company that has decided to sell its product internationally. Prepare a five-minute presentation that explains what the company should do before marketing globally.

Outline the issues that must be considered and researched.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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