Bottled water is an outgrowth of the health-and-fitness trend. It has recently moved into second place in
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Bottled water is an outgrowth of the health-and-fitness trend. It has recently moved into second place in the beverage industry behind wine and spirits, beating out beer and coffee. The latest twist on bottled water is the “enhanced” category, with designer waters that include such things as extra oxygen, vitamins, or caffeine. You have a client with a product that fits this new category. Go online and find secondary data about this market. Discuss how you would use this information to design a branding program for this product.
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1 Identify the target audience Determine the age gender lifestyle and interests of the consumers who ...View the full answer
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Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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