Explain what is meant when we say IMC is multiplatform, multimedia, and multitargeted.

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:17 PM

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Explain what is meant when we say IMC is multiplatform, multimedia, and multitargeted.

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IMC stands for Integrated Marketing Communications which is a strategic approach to communication th...View the full answer

Advertising & IMC Principles And Practice

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