Explore the websites of two IMC evaluation companies, such as Ameritest (www.Ameritest.net), Ipsos ASI (www.ipsos.com), Millward Brown (www

.millwardbrown.

com), or Sapient (www.sapient.com), and compare the services they offer. If you were looking for a company to evaluate a campaign for recall, which one would you prefer? Why? What if you were looking for a company to evaluate a campaign for digital impact? Why?

AppendixLO1