Finally, keeping the persona you developed in mind, create a customer journey map for the brand you chose, following the example in table 5.1.

Table 5.1:

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Table 5.1. Allison Family Customer Journey Map Decision- making Stage Audience goal Problem Information Evaluation of Recognition Search Alternatives Need healthier breakfast everyone will like Touchpoints Lynn's a What comments on what's (than waffles, cinnamon liked by factor with rolls, etc.) everyone? everyone's that schedules. Which one is best? wrong with what they're eating now options are convenient, good for because of you, and convenience try- Lynn's nutrition teacher's recs. Friends comments Narrowed Give down to Honey cold cereal Nut what Purchase cereals. Cereal store. Cereal Postpurchase Evaluation Cheerios a you. TV and print In-store Product taste, ads for experience nutrition on they/their websites. kids like. Google Looking in results for the "healthy breakfast cereal" that section of sound as if honey and nuts should be tasty, and oats are good for boxes in the price, shelf position) Does everyone like it? And does it really seem healthier? (package, information design, on the box