Why do you think that Katlas Message in a Bottle campaign has been so successful? What lessons
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Why do you think that Katla’s “Message in a Bottle” campaign has been so successful? What lessons might you learn about direct response and promotional planning from this case? If you were on the Katla IMC team, what would you do next to continue the momentum? Come up with a Big Idea for a new campaign for the next year and explain how it would work and what it would accomplish.
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Direct response marketing aims to encourage an immediate response from the customer usually in the form of making a purchase or completing an action T...View the full answer
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Related Book For 
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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