Its time to get dirty in the data. Pick a brand that you use on a regular
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It’s time to get dirty in the data. Pick a brand that you use on a regular basis. Based on what’s available through your school library, use at least three of the secondary resources described in this chapter to help you better understand the brand. What is at least one key insight from each resource you used?
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Lets say I choose Nike as the brand Heres how I might utilize three secondary resources to better un...View the full answer
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Muhammad Salman Alvi
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Related Book For
Advertising Account Planning New Strategies In The Digital Landscape
ISBN: 9781538114063
1st Edition
Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun
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