One approach to design says that a visual image in an ad should reflect the image of
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One approach to design says that a visual image in an ad should reflect the image of the brand. Find a print ad that you think speaks effectively for the personality of the brand. Now compare the print ad with the brand’s website. Does the same design style continue on the site? Does the site present the brand personality in the same way as the print ad?
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Lets say we have a print ad for a luxury fashion brand that features a model wearing a glamorous eve...View the full answer
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Related Book For 
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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