What are the key decisions involved in establishing a brand and planning brand strategy?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:24 PM

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What are the key decisions involved in establishing a brand and planning brand strategy?

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Establishing a brand and planning brand strategy involves several key decisions that can impact the success and longevity of the brand Some of these d...View the full answer

Advertising & IMC Principles And Practice

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