What is single-source research, and how do scanner data relate to it?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:17 PM

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What is single-source research, and how does scanner data relate to it?
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What is single-source research, and how do scanner data relate to it?

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Singlesource research refers to a type of research methodology in which data from a single source ar...View the full answer

Advertising & IMC Principles And Practice

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