What is media optimization, and how do we evaluate how close we are to achieving it?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:17 PM

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What is media optimization, and how do we evaluate how close we are to achieving it?

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Media optimization is the process of improving the performance and effectiveness of your media campa...View the full answer

Advertising & IMC Principles And Practice

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