You have been asked to participate in a debate in your office about three different views on advertising effects. Your office has to introduce a new electric car. A copywriter says that informing consumers about the product’s features is most important in creating effective advertising. An art director argues that creating an emotional bond with consumers is more important. One of the account managers says that the only advertising performance that counts is sales and that the message ought to focus on that. Your client wants to be single-minded and tells you to pick one of these viewpoints to guide the new marketing communication. Develop a position on one side or the other and discuss your point of view.