What is your opinion of the defense Kraft used in claiming that calcium is an immaterial product
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What is your opinion of the defense Kraft used in claiming that calcium is an immaterial product attribute? Do you agree with the Supreme Court decision upholding POM Wonderful’s false advertising lawsuit against the Minute Maid pomegranate-blueberry “juice blend” product from Coca-Cola?
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I agree with the Supreme Court decision to uphold POM Wonderful false advertising lawsuit again...View the full answer
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Diane Joyce Pastorin
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Related Book For 
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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