The file Social Response contains the product category, sentiment rating, and customer type and frequency of posting
Question:
The file Social Response contains the product category, sentiment rating, and customer type and frequency of posting (low, average, high) for 300 recently posted comments to a retailer’s community website.
a. Conduct a multiple correspondence analysis of the posted comments data.
b. What customer patterns does the analysis suggest?
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The correspondence analysis plot shows that online guests are ...View the full answer
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Related Book For 
Basic Business Statistics Concepts And Applications
ISBN: 9780134684840
14th Edition
Authors: Mark L. Berenson, David M. Levine, Kathryn A. Szabat, David F. Stephan
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