Advertising campaigns Your latest efforts to boost revenue led to an advertising campaign that turned out to
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Advertising campaigns Your latest efforts to boost revenue led to an advertising campaign that turned out to be hugely successful: an investment of $1000 led to a $5000 boost in revenue. Does this mean that the investment in the advertising campaign was rational?
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John Kago
Am a processional practicing accountant with 5 years experience in practice, I also happens to have hands on experience in economic analysis and statistical research for 3 years. am well conversant with Accounting packages, sage, pastel, quick books, hansa world, etc, I have real work experience with Strata, and SPSS
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Related Book For 
A Course In Behavioral Economics
ISBN: 9781352010800,9781352010817
3rd Edition
Authors: Erik Angner
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