Explain the mental accounting rule segregate small gains from large losses, and give an example relating to

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Explain the mental accounting rule ‘segregate small gains from large losses’, and give an example relating to marketing.

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An Introduction To Behavioral Economics

ISBN: 9781137524126,9781137524133

3rd Edition

Authors: Nick Wilkinson, Matthias Klaes

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Question Posted: Nov 08, 2024 04:00 AM

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Explain the mental accounting rule segregate small gains from large losses, and give an example relating to

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An Introduction To Behavioral Economics

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