4. For what portion of your offerings is a house of brands appropriate? Why? What portion should...

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4. For what portion of your offerings is a house of brands appropriate? Why? What portion should be modeled as a branded house?

Why? Under what circumstances would additional subbrands or endorsers be helpful?

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Brand Leadership

ISBN: 9780470317259

1st Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 06:01 AM

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4. For what portion of your offerings is a house of brands appropriate? Why? What portion should...

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Brand Leadership

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