Do the existing endorser brands add value as endorsers? Do they detract? Is their identity appropriate for

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Do the existing endorser brands add value as endorsers? Do they detract? Is their identity appropriate for that role? Should their role as endorsers recede or be deleted in some contexts?

Are there other contexts in which an endorser should be added or made more pronounced?

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Brand Leadership

ISBN: 9780470317259

1st Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 06:01 AM

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Do the existing endorser brands add value as endorsers? Do they detract? Is their identity appropriate for

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Brand Leadership

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