4. After consulting online information, explain whether or not this brand has achieved high levels of brand
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4. After consulting online information, explain whether or not this brand has achieved high levels of brand equity and if so, how. This can be carried out by explaining whether or not, and how, the brand has achieved each layer of the CBBE pyramid model.
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Related Book For 
Strategic Brand Management And Development Creating And Marketing Successful Brands
ISBN: 978-0367338756
1st Edition
Authors: Sotiris T. Lalaounis
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