3. Attempt to come up with the brands mantra using the brand function, descriptive modifier, and emotional
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3. Attempt to come up with the brand’s mantra using the ‘brand function, descriptive modifier, and emotional modifier’ structure.
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Related Book For 
Strategic Brand Management And Development Creating And Marketing Successful Brands
ISBN: 978-0367338756
1st Edition
Authors: Sotiris T. Lalaounis
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