5. Ethical Choices The company president has asked you to draft a memo to the board of directors informing them that sales in a line of gourmet fruit jams the company recently acquired have far exceeded anyone’s expectations.

However, you happen to know that this increase reflects a trend across the industry, with many consumers switching from moderately priced jams to gourmet products. In fact, sales of your company’s traditional products have slipped in recent months. You were not asked to add this information, but you think it’s important for the board to be able to put the new sales data in proper context. What should you do?