6. Unit IV Activity: Now that you have studied the content of Chapter 13 on Persuasive Presentations, go back to Unit IV (p. 300) and take another look at the Real-Life Case that deals with Markopolos. Show your knowledge by completing the following:

a. In groups of three to seven, answer the Chapter 13 questions on page 301.

b. Summarize by answering this final think question:

Select one of these persuasive hypotheses/

theories: Inoculation theory, social judgement theory, or elaboration likelihood model (ELM)

and describe how Markopolos could have implemented the theory to improve his persuasiveness with the SEC (Securities and Exchange Commission). Be specific.

c. Be prepared to share or present your answers to other groups.