Assume you have just become CEO at Coca-Cola. Outline the strategic steps you would take to remedy

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Assume you have just become CEO at Coca-Cola.

Outline the strategic steps you would take to remedy the concerns emanating from the company’s board of directors, consumers, employees, business partners, governments, and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues

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Business And Society

ISBN: 9780983332442

5th Edition

Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

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