All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Ask a Question
AI Study Help New

Search
Sign In
Register

study help
business
business essentials

Questions and Answers of Business Essentials

What sort of training, if any, will your employees need once they are hired? How will you provide this training?Hint: Refer to the discussion of training in Chapter
Will you offer your employees on-the-job training? Off-the-job training? Vestibule training?
A major factor in retaining skilled workers is a company’s compensation system—the total package of rewards that it offers employees in return for their labor. Part of this compensation system
for more information on forms of compensation. You may also want to check out sites like www.salary.com, which includes a salary wizard you can use to determine how much people with different job
As you learned in Chapter 10, incentive programs are special programs designed to motivate high performance. What incentives will you use to motivate your workforce?Hint: Be creative and look beyond
for more information on the types of incentives you may want to consider.
Understand how a company’s human resource management system supports the company’s mission.
Identify how a company can use recruitment and selection to find the best employees.
Describe the components of a company’s compensation system.
Yvon Chouinard’s mantra is “Let my people surf.” What does this mean to Patagonia and its employees?
Patagonia has been recognized for its family-friendly policies? Describe a few of these policies as highlighted in the video. What are the benefits to the company and its employees?
How does the hiring process at Patagonia differ from the procedures used by most organizations? How does this process support the company’s values and work style?
Although Patagonia is considered a great place to work, the company is not a pay leader, often paying slightly less than average wages to employees. Describe Patagonia’s compensation system.
What motivates employees to work for Patagonia?
Explain the concept of marketing and identify the five forces that constitute the external marketing environment.
Explain the purpose of a marketing plan and identify the four components of the marketing mix.
Explain market segmentation and how it is used in target marketing.
Describe the key factors that influence the consumer buying process.
Discuss the three categories of organizational markets.
Explain the definition of a product as a value package and classify goods and services.
Describe the key considerations in the new product development process, and explain the importance of branding and packaging.
Discuss the marketing mix as it applies to international and small business.
What forces in the external environment are influencing the changes in Starbucks’s marketing strategy? Explain.
How are the components of Starbucks’s marketing mix being used for implementing the new marketing strategy?
Identify the main factors favoring success for Starbucks’s crossover into the affordability market. What prominent factors suggest major problems or even failure for this crossover attempt?
Applying this chapter’s definition of product value to Starbucks’s plans, what are the benefits in Starbucks’s affordability offerings? What are the costs?
In what ways, if any, does Starbucks’s plan for closing some existing stores and opening fewer new ones have any impact on the product value of its new affordability products and its
What are the key similarities and differences between consumer buying behavior and B2B buying behavior?
Why and how is market segmentation used in target marketing?
How is the concept of the value package useful in marketing to consumers and industrial customers?Questions for Analysis
Select an everyday product (personal fitness training, CDs, dog food, cell phones, or shoes, for example). Show how different versions of your product are aimed toward different market segments.
Select a second everyday product and describe the consumer buying process that typically goes into its purchase.
Consider a service product, such as transportation, entertainment, or health care. What are some ways that more customer value might be added to this product? Why would your improvements add value
How would you expect the branding and packaging of convenience, shopping, and specialty goods to differ? Why?Give examples to illustrate your answers.Application Exercises
Select a product made by a foreign company and sold in the United States. What is the product’s target market? What is the basis on which the target market is segmented? Do you think that this
Which location did you choose? Describe the segmentation factors that influenced your decision.
Which factors were least important? Why?
Given the factors involved in the consumer buying process, how would you characterize the particular ethical issues in this situation?
From an ethical standpoint, what are the obligations of the sales representative and the sales manager regarding the pricing of the product in this situation?
If you were responsible for maintaining good customer relations at the dealership, how would you handle this matter?
Before hearing any of your group’s comments on this situation, and from the perspective of your assigned role, what do you recommend Denise should say to the two client firms she is scheduled to
Gather your group together and reveal, in turn, each member’s recommendation.
Identify any ethical issues involved in group members’ recommendations. Which issues, if any, are more critical than others?
From an ethical standpoint, what does your group finally recommend Denise should say to the two client firms she is scheduled to visit? Explain your result.
From the standpoint of customer relationship management, identify the advantages and drawbacks resulting from your recommendations.
Understand the importance of branding.
Describe how market segmentation is used to create a target market for a product.
Discuss the components of the value package.
Describe DC Shoes’s target market in terms of age, gender, and lifestyle. How does the company’s marketing mix appeal to this target market?
What are the components of DC Shoes’s value package?
How does DC Shoes use its media arm, DC Films, to attract and retain customers?
How does DC Shoes differentiate themselves from their competition?
Recently, DC Shoes signed skateboarder Chris Cole. How did DC Shoes use buzz marketing before the announcement?
Identify the various pricing objectives that govern pricing decisions, and describe the price-setting tools used in making these decisions.
Discuss pricing strategies that can be used for different competitive situations and identify the pricing tactics that can be used for setting prices.
Explain the meaning of distribution mix and identify the different channels of distribution.
Describe the role of wholesalers and explain the different types of retailing.
Describe the role of e-intermediaries and explain how online shopping agents and online retailers add value for advertisers and consumers on the Internet.
Describe the major activities in the physical distribution process.
Identify the important objectives of promotion, discuss the considerations in selecting a promotional mix, and discuss advertising promotions.
Outline the tasks involved in personal selling, describe the various types of sales promotions, and distinguish between publicity and public relations.
Consider the distribution channel for iTunes music products versus the channels used by brick-and-mortar retail music stores. What are the advantages and disadvantages of those channels?
What is (are) iTunes’s target market(s)? What factors in the marketing environment, if any, are likely to change the target market(s) over the next few years?
What kind of promotional mix(es) would you recommend as most effective for reaching iTunes’s current target market(s)?
In what ways might Apple benefit by jointly advertising its music products together with its digital-music-player products?
Would you advise iTunes to continue with the three-tier pricing system for music products or, instead, return to a one-price policy? Explain.
Explain how e-agents or e-brokers differ from traditional agents or brokers.
Select four advertising media and compare the advantages and disadvantages of each.Questions for Analysis
Choose two advertising campaigns: one that you think is effective and one that you think is ineffective. What makes one campaign better than the other?
Give examples of two products that typify the products sold to shoppers through each form of nonstore retailing. Explain why different products are best suited to each form of nonstore
Select a product and identify the media used in its promotion. On the whole, do you think the campaign is effective? Why or why not? If the campaign is not effective, what changes would you suggest
Consider today’s easy access to online sources of cards and to software for designing and making cards on home PCs.How does the availability of these resources affect your recommendation?
Can a start-up company compete in retail stores against industry giants, such as Hallmark and American Greetings?
If you were appointed to settle this matter, what actions would you take?
Before hearing any of your group’s comments, and from the perspective of your assigned role, do you think there are any ethical issues with J Company’s fundraising program? If so, write them down.
Before hearing any of your group’s comments, and from the perspective of your assigned role, are any problems likely to arise from J Company’s fundraising program? If so, write them down.
Together with your group, share the ethical issues you identified. Then, share the potential problems you listed. Did the different roles you were assigned result in different ethical issues and
For the various ethical issues that were identified,decide as a group which one is the most important for J Company to resolve. Likewise, for potential problems that were identified, which is the
From an ethical standpoint, what does your group recommend be done to resolve the most important ethical issue? How should the most important problem be resolved? Identify the advantages and
What are the objectives of promotion? How do each apply to Joby?
How has Joby positioned itself in the market?
Joby’s promotional strategy has de-emphasized television advertising. Why did the company make this decision? Do you think that this will limit sales?
How does Joby use publicity to promote their products? Has this been effective?
What role do trade shows play in Joby’s promotional strategy?
Identify and discuss the basic forms of behaviour that employees exhibit in organizations.
Describe the nature and importance of individual differences among employees.
Explain the meaning and importance of psychological contracts and the person-job fit in the workplace.
Identify and summarize the most important models of employee motivation.
Describe the strategies used by organizations to improve job satisfaction and employee motivation.
Define leadership and distinguish it from management .
Describe the most recent ideas about effective leadership.
1. Which of the strategies for enhancing job satisfaction and morale has Razor Suleman employed? A Toronto-based company called I Love Rewards sells solutions for businesses wishing to Improve their
1. Why do some workers refuse to share their job knowledge with either their co-workers or with management? What can management do to encourage workers to share their job knowledge? Empowerment can
2. Consider the following statement: "Companies provide jobs for people, so they have every right to expect that employees will do things like share their job knowledge with their co-workers because
1. Using material contained in this insert as well as other material that you find, develop a list of arguments that the four-day workweek is better for the environment than the five-day workweek.
2. Using material contained in this insert, as well as other material you can find, develop a list of arguments that suggest telecommuting is better for the environment than making people come to the
1. Describe the psychological contract you currently have or have had in the past with an employer. If you have never wor1
7. Identify two Canadian and two U.S. managers who you think would also qualify as great leaders. Explain your choices.
10. Interview a manager and ask whether he or she believes that leadership can be taught. What are the implications of the manager's answer?
1. What is your group's most important recommendation?Why do you think it is likely to succeed? To encourage students to apply different motivational theories to a workplace problem involving poor

Showing 900 - 1000 of 2147

First
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved