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business
business essentials

Questions and Answers of Business Essentials

Page and Brin were young when they started Google.Do you think that they identified most with Theory X or Theory Y? Why?
Describe how Maslow’s needs hierarchy could be applied to Google’s approach to employee motivation.
Google has a fantastic package of compensation and benefits. To retain employees, will they have to continually add new perks? How could they avoid this?
Although each individual’s personality is unique, many personality traits can be summarized in five encompassing traits. Which of the “Big Five” personality traits are more important for
What is a psychological contract? Describe the parties to the contract and the elements.Which of the elements is most important? What is the consequence if one of the parties to the contract is
How do you distinguish between reward and coercive power?
Outline the main differences between a task-focussed and an employee-focussed leader.
In leadership substitutes and neutralizers, what are organizational factors?
What is expert power? Give an example of it in action.
Why might it be the case that a school teacher might choose to use reward power to influence her students?
In terms of cross-cultural leadership, how would you characterize the key cultural differences between countries like the US and Japan?
Identify a leader who you believe exhibits charismatic leadership and explain the behaviors that support this conclusion.APPLICATIoN EXERCISES
Overwhelmingly, the CEOs of the largest companies in the United States are white males, but women and minorities are making inroads. Identify a leader who is a member of a minority group and describe
Which types of power will be most important to the leader of your business venture?
What leadership substitutes could support your business venture as you get started?
Are there any leadership neutralizers that could derail your new effort?
As your business venture gets off the ground, you will have to make many important decisions. Will you rely more heavily on rational decision making or intuition?Why?
What are the most important aspects of the leadership approach? How can it be used to identify outstanding leaders capable of becoming CEOs?
Assemble your group and share your assignment perspectives.
As a group, develop a list of advantages and disadvantages of each approach.
Select the most appropriate leadership style and develop a justification for your decision.
What personal traits does Kat Cole possess that aid her as a leader?
How would you describe Kat Cole’s leadership style?
Do you believe that Kat Cole’s gender affects her leadership style? Why or why not?
What are three important lessons from Kat Cole’s career path?
Do you think Steve Jobs was a charismatic leader? What leads you to this conclusion?
Jobs enjoyed almost cult-like loyalty among his employees. Why do you think people clamored to work for Apple under Jobs’s leadership?
Describe Jobs with respect to intuition, escalation of commitment, and risk propensity.
Do you think that you would have enjoyed working for Apple during Jobs’s leadership? Why or why not?
How does a leader differ from a manager? Describe the situational approach to leadership and three major theories within this category. How would the path–goal theory help you identify the most
Many followers prefer to have transformational or charismatic leaders. Do you think that a transformational focus and charisma are guarantees for success? Does being a transformational or charismatic
How does a leader differ from a manager? Describe the situational approach to leadership and three major theories within this category. How would the path-goal theory help you to identify the most
Define human resource management, discuss its strategic significance, and explain how managers plan for their organization’s human resource needs.
Discuss the legal context of human resource management and identify contemporary legal issues.
Identify the steps in staffing a company and discuss ways in which organizations recruit and select new employees.
Describe the main components of a compensation and benefits system.
Explain why workers organize into labor unions and describe the collective bargaining process.
What is an RJP and why is it considered by many organizations to be a vital part of external recruiting?
Why might an organization choose to run vestibule training? Under what kind of circumstances is it likely to be used?
What are companywide incentive schemes? Give three examples of plans that are used by some organizations.
Why is workforce diversity such an important factor for human resources management to consider in modern organizations?QuESTIONS FOR ANALySIS
What is the value of internal recruitment? Why might an organization consider it essential to use internal recruitment in some cases?
An organization can use a clear incentive program for sales people that reward them in relation to the revenue they generate. How can a program be designed for nonsales employees?
How much will benefit considerations affect your choice of an employer after graduation? What types of benefits would be most and least appealing to you and why?APPLICATION ExERCISES
Go online and search for at least three companies that are considered great places to work. Describe the compensation, benefits, and perks at each of these companies. Of the three, which is most
As your new venture grows, you will need to hire employees. How will you recruit people to apply for jobs within your organization?
Ideally, you will be able to select from many applicants for jobs within your company. How will you select the best employee from the pool of applicants?
How will employees be compensated in your company?How do you think that this compensation system will reflect your company’s mission and goals?
What types of benefits will you offer to employees?Understanding the high cost of benefits, how have you selected these benefits?
Describe your system for performance appraisal and training. How will you reward good employees? When you have weak employees, how will you change their behavior?
As a group, discuss the underlying legal and ethical issues in this situation. What laws must be considered before making this decision?
Working individually, develop a recommendation about which two stores should be closed.
Have each team member discuss their recommendation with the group, justifying their decision on the basis of the both ethical and legal considerations.
Finally, develop a group recommendation about the order in which two stores should be closed.
Now that you have decided which two stores to close, you must decide how you will go about this. How will you handle the redundancies? What packages should you offer the employees? How should you
If you were responsible for framing legislation in China regarding employer and employee relations, what immediate changes would you suggest in the light of the economic downturn and the growing
How might Chinese workers benefit from being able to enter into collective bargaining with their employers? What is it about collective bargaining that whilst strengthening the hand of the employees
If you were the representative of a global organization that has just acquired a Chinese business, how would you aim to handle labor relations given the very different dynamic between the workforce
After reading about SAS Institute, what would appeal to you most about working there?
What trade-offs is SAS making to offer the benefits and culture described?
What types of policies and benefits do you believe are most supportive of work/life balance?
What challenges might you face as a manager working in this environment? How could you overcome these challenges?
What do you see as the “corporate culture” of your business? What types of employee behaviors, such as organizational citizenship, will you expect?Hint: Will your business demand a casual
Looking back at your organizational chart in Part 2, briefly create a job description for each team member.Hint: As you learned in this chapter, a job description lists the duties and
Next, create a job specification for each job, listing the skills, other credentials, and qualifications needed to perform the job effectively.Hint: As you write your job specifications, consider
What sort of training, if any, will your employees need once they are hired? How will you provide this training?Hint: Refer to the discussion of training in this chapter.Will you offer your employees
A major factor in retaining skilled workers is a company’s compensation system—the total package of rewards it offers employees in return for their labor. Part of this compensation system
As you learned in this chapter, incentive programs are special programs designed to motivate high performance. What incentives will you use to motivate your workforce?Hint: Be creative and look
In many organizations, there are experts who are responsible for job analysis and recruiting. Explain why job analysis should be conducted before recruitment. Assume your organization owns
In 2011, following the retirement of the NASA Space Shuttle Program, Boeing announced layoffs in the Space Exploration program. Boeing offered the 510 employees being laid off an option during the
Identify a product, distinguish between consumer and industrial products, and explain the product mix.
Describe the new product development process and trace the stages of the product life cycle.
Explain the importance of branding, packaging, and labelling.
Identify the important objectives of promotion and discuss the considerations in selecting a promotional mix .
Describe the key advertising media.
Describe the various types of sales promotions and distinguish between publicity and public relations
1. What is your reaction to the Fur Council of Canada's green advertising campaign? What would you say to an animal rights activist who is outraged at the claims the Fur Council is making? Canadian
2. Consider the following statement: "The Competition Bureau's plan to create national guidelines to define terms like 'recyclable' is well intentioned, but it will not work in practice because
1. Have you participated in the spread of a viral campaign recently? Describe the ad and the reasons why you sent the content to a friend.The five Batman movies released between 1989 and 2008 grossed
1. How can marketers build relationships with customers through newer methods of virtual advertising like advergames? The casual gaming industry develops non-violent, easy-to-play video games that
2. What are the advantages and disadvantages of internet advertising? The casual gaming industry develops non-violent, easy-to-play video games that appeal to a wide variety of users. Industry sales
1. What impact do the different levels of brand loyalty(recognition, preference, insistence) have on the consumer buying process described in Chapter 12?
3. Is publicity more or less available to small finns than to larger firms? Why?
6. Sales promotions and advertising are both part of the promotional mix. How do the short-term objectives of sales promotions differ from advertising efforts?
7. Interview the manager of a manufacturing finn that produces at least three or four different products.Identify each of the company's products in tenns of their stage in the product life cycle. Are
8. Select a product that is sold nationally. Identify as many media sources used in its promotion as you can.Which medium is used most often? On the whole, do you think the campaign is effective?
9. Interview the owner of a local small business. Identify the company's promotional objectives and strategies, and the elements in its promotional mix. What changes, if any, would you suggest? Why?
10. Identify two advertising campaigns that have recently been conducted by similar businesses in your area Go onlne to gather more nfonnation and watch ads on YouTube, and/or clip ads in newspapers
1 . Why do you think some buyers want personalized cards? Why do some consumers want ready-made cards from retail stores?To encourage students to analyze the potential usefulness of two promotional
2. Today's computer operating systems provide easy access to software for designing and making cards on home computers. How does the availability of this product affect your recommendation? To
3. What was your most convincing argument for using direct mail? For using personal selling? To encourage students to analyze the potential usefulness of two promotional methods-personal selling and
4 . Can a start-up company compete in retail stores against industry giants such as Hallmark? To encourage students to analyze the potential usefulness of two promotional methods-personal selling and
1. Before discussing the situation with your group, and from the perspective of your assigned role, consider what you would recommend Skilsel say to the two client firms she Is scheduled to visit.
2. Gather your group together and reveal each member's recommendation. The Situation Selling a product-whether a good or a servle&-requires the salesperson to believe in it, to be confident of his or
3. Appoint someone to record the main points of agreement and disagreement. How do you explain the results? What accounts for any disagreement? The Situation Selling a product-whether a good or a
4 . Identify any ethical issues involved in group members'recommendations. Which issues, if any, are more critical than others? The Situation Selling a product-whether a good or a servle&-requires
5. From an ethical standpoint, what does your group finally recommend Skilsel say to the two client firms she is scheduled to visit? Explain your result. The Situation Selling a product-whether a
6. Identify the advantages and drawbacks resulting from your recommendations The Situation Selling a product-whether a good or a servle&-requires the salesperson to believe in it, to be confident of
1. The viewership data that Nielsen develops is important in detennining how much advertisers pay to place their ads on TV. What are the advantages and disadvantages of the system? Are there
2. The argument has been made that counting DVR viewing isn't useful because people don't watch program advertisements when using a DVR and because advertisements simply don't have the same urgency

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