Questions and Answers of Business Foundations A Changing World

Are companies acting ethically when they increase the size of t heir portions as a way t o get consumers to consume more and ultimat ely pay more for a product?
How might t he Disney English program indirect ly market the theme parks?
W hy has Disney English been such a successf ul program?
W hy do you think Disney has decided to open up a larger park in Shanghai?
How much more would you be willing to pay for environmentally friendly clothing such as Lev i's new g reen jeans?
What else might Levi's do to increase its offering of moderately p riced green product s?
Why can companies charge a premium p rice for green products?
Specify the activities involved in promotion, as well as promotional strategies and promotional positioning.
Identify factors affecting d istribution decisions, such as marketing channels and intensity of market coverage.
Define price and discuss its importance in the marke ting mix. including various pricing strategies a firm mig ht employ.
Describe the role of product in the marke ting mix, including how products are developed, classified, and identified.
Visit BlueNile's website and try out some of the custom apps. After visiting the site and browsing its merchandise, do you feel you are more or less likely to purchase a ring onli ne?
Online retailers such as BlueNile are often blamed for putting small local stores out of business. Do you think this could be true? Why or why not?
What are some of the reasons that David's Brida l and BlueNile have been so successful?
Wedding dresses and engagement rings were thought to be emotional purchases. Is this still true as discount, department, and online stores have become so successful in selling these products?
Are you surprised that people will purchase wedding dresses and engagement rings from discount or on line companies? Would you do this? Why or why not?
What are the advantages and disadvantages of switching from a toy company to a children's entertainment company?
Would non-traditional marketing work in all industries?Why or why not?
What are some of the advantages of non-traditiona l marketing? What are some of the potential pitfalls?
Why is Spin Master Toys successful?
What are some of the reasons weeds have become resistant to Roundup herbicide?
How are competitors capitalizing on Roundup·resistant superweeds?
Why are superweeds becoming a problem for Monsanto?
How does Yelp contribute t o improving compet ition and the q uality of products?
Do you think businesses should take t he t ime t o respond t o custom er feedback on Yelp? W hat are t he pros and cons of this strategy?
W hat challenges face businesses that are evaluated on Yelp?
W hat is t he benefit of Yelp to consumers?
What are the possible biases from using online research to assess consumer beliefs, opinions, and behaviour?
Compare face-to-face focus groups with online discussions for understanding consumer behaviour.
How can technology be used to determine consumer beli efs and opinions?
Do you think companies would be wise to conside r marketing their products to other groups? Why o r why not? What prod ucts or industri es are aimed at other groups?
Do some research and determine the size of the baby boomer and Millennial segments.
What do you think are the best ways to pro mote p roducts or services to the Millennial gene ration?
What other products or industries should do well as the Millennial gene ration starts to have families?
What do you think are the best ways to pro mote p roducts or services to baby boome rs?
What other p roducts or industries should do well as baby boomers continue to age?
Will being a leader in social media translate into more young clients for the bank?
Do you think RBC's investment in the Olympics and the Torch Relay was a good idea? Will it improve the bank's marke t share?
Are there other things RBC could be doing with its marketing mix to appeal to the youth market?
What markets is RBC targeting with social media?
Many media companies, especially those with a television and radio focus, have failed in recent years due the high costs of creating content and the increased time people are spending online. Do you
Some critics point out that Asper's focus on males is almost borderline unethical as it treats both men and women in a very stereotypical fashion. Do you think Asper's approach is ethical or
Assume that you are a corporate marketing expert, and Asper has asked you to change his message to advertisers to make it more inclusive. Develop a new message, which Asper can use, to convince
Women are also playing fantasy sports and watching and participating in extreme sports, auto racing, combat sports, and hunting and fishing. Based on this information, should Asper consider changing
Asper appears to be creating a media group with a very traditional, if not stereotypical, view of male audiences with a focus on combat sports, hunting, fishing, race cars, and fantasy sports. Do you
What are the pros and cons of creating an entire media group aimed specifically at men? Will Asper's company succeed? Why or why not?
Explain the marketing concept and its implications for developing marketing strategies?
Describe some ways that companies are using non-traditional ways of evaluating applicants.
What are some pot ential problems of using tradit ional resumes in the hiring process?
Why might a person with a stellar resume still fail at a job?
What is the most exciting thing about being a boss, according to Welch?
How does Welch deal with the bottom g roup of em·ployees in an organization?
According to Jack Welch, what is the most important aspect of being a lead er?
Do you t hink it is ethical for employers t o creat e d isincent ives for smoking?
What are some init iat ives employers are adopt ing to persuade smokers to kick the habit?
Why are employers worried about t he health care costs of employees w ho smoke?
W hy do you think it might be beneficial for Google to subsidize the cost of installing solar panels on employee houses, even if it cost s the company money?
How is Google rewarding employees for adopting greener behaviours?
Describe some of Google's green initiatives.
What can Medallion do to make the team approach work more smoothly? What role do you think diversity training should play?
What are some of the potential problems that must be dealt with after an organization experi ences a major trauma such as massive layoffs?
What did Medallion's HRM departme nt do rig ht in dealing with the employees who were laid off?
Describe the importance of d iversity in t he workforce.
Discuss some of the issues associated with unionized employees, including collective bargaining and dispute resolution.
Specify t he various ways a worker may be compensated.
Identify the types of turnover companies may experience, and explain why t urnover is an important issue.
Discuss how workers are trained and their performance appraised.
Summarize the processes of recruiting and selecting human resources for a company.
Define human resources management, and explain its significance.
How do you personally feel about having other people's pets in an office w here you work or st ore where you shop?
W hat t ypes of businesses are appropriate for a petfriendly workplace policy?
W hy can a non-financial benefit such as being able to bring your dog to work motivate employees?
Do companies have a moral obligat ion to increase board d iversity?
W hat mot ivated Deborah G illis from an early age and led to her current position as C EO of Catalyst?
W hat are the pros and cons of having a diver sit y strat·egy on corporat e boards?
What can employers do to improve the moods of their employees?
Why do employee bad moods have such a negative effect on an organization?
Why might an uncertain economic climate contribute to decreased productivity?
What limitations are there to this type of arrangement?To the organization? To the employee?
What jobs would le nd themselves to this kind of arrangement? Which would not?
What are some of t he benefits of t he Whole Foods Healthy Living Challenge?
What are some ways that W ho le Foods empowers it s employees?
How does Whole Food s use t eams to improve its operations?
Define the human relations. and determine why its study is importa nt?
Why is speed and accuracy of service just as important as the qua lity of finished food for Taco Bell?
How does the Taco Bell drive-thru process manage for q uality?
Why was it so important for Taco Bell to create a seamless d rive-thru process?
Who was Schwartz's earliest role model?
What business principles does Schwatrz subscribe to?
What led to Gerald Schwartz's success?
How can UPS's green pract ices act as a model fo r other companies to improve t heir operations?
Which st akeholders have t he ability t o benefit fro m UPS's green pract ices?
How is UPS using sustainability t o cut costs?
Do you feel that Volkswagen has a chance to become the top automaker? Why or why not?
Describe Volkswagen's new U.S. marketing strategy.
Why did Volkswagen fail to succeed in the United States?
Describe the elements involved in planning and designing an operations system.
Explain how operations management differs in manufacturing and service firms.
Define operations management, and differentiate between operations and manufacturing.
What are some of the challenges GMCR must overcome as it continues to expand?

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