Capstone College Students in the Digital Arts Department at Capstone College in San Francisco are looking forward to a week of Spring Break in the middle of their 10-month program. You have volunteered to work on the social committee to organize a Spring Break trip for interested students. The president of the committee, Sara Wells, has written a memo that she wants to distribute to the students to determine their interest in a skiing trip. Writing is not Sara’s strong suit; she asks you to look at the memo and rewrite it. To complete this case study, you edit Sara’s memo.

1. Open the file Case1_03.docx located in the Project.03 folder included with your Data Files, and then save the document as Spring Break Skiing Trip in the same folder.

2. Read the memo and consider ways in which you could improve the writing style and organization. At present, the memo does not really say much. Most students would glance at it and then discard it. They would not know what they were supposed to do.

3. Consider how you could rewrite the memo to include information about an upcoming skiing trip and request that students contact you if they are interested.

4. Write a good purpose statement to start the memo. You want to inform students that the purpose of the memo is to determine their interest in the Spring Break skiing trip.

The first paragraph should also include some kind of motivational statement such as We’d like to organize a fantastic Spring Break skiing trip!

5. Determine the details required for the memo. Use the 5W technique to help you determine appropriate details. For example, you could ask questions such as Where will the trip go?, How much will it cost?, Where will the students stay?, and What activities are available in addition to skiing?. You will probably be able to think of many more questions. Jot down the answers to the questions on a separate sheet of paper and then refer to them as you rewrite the memo. Conduct some research on the Internet to find information about ski resorts in California so that you can describe possible destinations. Remember that the purpose of the memo is to encourage students to participate in the trip. As a result, you want to make sure you provide them with enough information to make a positive decision.

6. Include an action statement in the final paragraph. You need to provide students with a way to answer you. You might consider including a tear-off form at the bottom of the memo that includes check boxes. Students can fill in the form, tear it off, and drop it off at a specified location such as a classroom. You want to make replying to the memo with an expression of interest as easy as possible. Figure 3-12 shows a sample tear-off form that you may want to adapt for your memo. You can create the dashed line using the Borders and Shading dialog box. You can create the check boxes by inserting a symbol. A check box symbol can be created using the Wingdings 2 Character code 163.

7. Modify the formatting of the memo. For example, you might change the color of the Memorandum heading and add a custom border below the heading lines. You may need to adjust the top and bottom margins so the memo fits on one page.
8. Type your name and the current date where indicated, save the document, and then print a copy.

Transcribed Image Text:

YES! I am interested in a Spring Break skiing trip. NO! I've made other plans. If you are interested, please give us your name, e-mail address, and phone number: Name Phone Number E-Mail Address