Otter Bay Kayaking Adventures Tourists from all over the world enjoy kayaking trips led by the friendly guides at Otter Bay Kayaking Adventures in Juneau, Alaska. One of the company’s principal target markets is the group of tour coordinators who work on the cruise ships that dock in Juneau every day throughout the summer season. These tour coordinators are responsible for informing cruise ship passengers of the various recreational activities available in Juneau. One of your jobs as an assistant in the Marketing Department is to help develop sales materials, including sales letters. To complete this case study, you write a sales letter to promote the half day sea kayaking tour and the full day whitewater rafting adventure to cruise ship tour coordinators.

1. Start a new blank document and save it as Kayaking Sales Letter.

2. Write a draft of a sales letter that you would send to the cruise ship tour coordinators to promote two tours: Half Day Sea Kayaking and Full Day Whitewater Rafting. You will need to create interesting reader-centered descriptions of these tours to appeal to the tour coordinators who organize trips for passengers on the cruise ships. You can refer to the following information to help you plan and write the letter:

• A benefit to tour coordinators of selling a tour from Otter Bay Kayaking Adventures is that the company’s long-standing reputation as one of the area’s foremost tour providers ensures passengers will have a great experience.

• A benefit to cruise ship passengers is the chance to view wildlife up close and have an Alaskan adventure.
• A gourmet boxed lunch is included with every tour, along with all the required equipment and clothing.
• The Half Day Sea Kayaking tour costs $75 and the Full Day Whitewater Rafting adventure costs $135. Search theWeb to find information about sea kayaking and whitewater rafting in Alaska that you can adapt for the sales letter.
• Offer tour coordinators a package rate if more than 10 passengers sign up for a tour on any one day.
3. Create an attractive letterhead using the following information: Otter Bay Kayaking Adventures, 149 Seward Street, Juneau, AK 99804, Phone: (907) 555-3311, Web site: www.otterbaykayaking.com. Instead of creating a WordArt object, use bold, italics, and different font sizes to highlight information in the letterhead.
4. Insert a clip art picture of a kayak, edit the picture, and then position it in the letterhead. Note that you cannot edit all clip art pictures. After you have inserted a clip art picture, right-click it to view the shortcut menu. If the Edit Picture option appears on the shortcut menu, you can modify the various components that make up the clip art picture. If the Edit Picture option is not available, delete the clip art picture and select another one that you can modify.
5. Add placeholders for variable information such as Inside Address and Recipient, type your name in the closing, save the document, and then print a copy.