Otter Bay Kayaking Adventures Tourists from all over the world journey to Juneau, Alaska, to enjoy the
Question:
Otter Bay Kayaking Adventures Tourists from all over the world journey to Juneau, Alaska, to enjoy the stunning scenery and a wide variety of outdoor activities. As an assistant in the Marketing Department, you are responsible for editing and proofreading all the documents used to market the company. The owner of the company, Kay Johnson, has just written a new company description that she wants to post on the About Us page on the company’s Web site. Kay wrote the description in a hurry and knows that she probably included several passive voice sentences and unclear constructions. To complete this case study, you will rewrite the company description so the message is clear and reader-centered.
1. Open the file Case2_01.docx located in the Project.01 folder included with your Data Files, and then save the document as Company Description in the same folder.
2. Use the Spelling & Grammar feature to find and correct grammar errors in the document. If the Grammar feature does not find any passive sentences, check the settings using the Office button and be sure, for example, that Grammar & Style is selected. Also, click the Recheck document button to reset the document.
3. Read the document carefully and correct any additional errors.
4. Evaluate the sentence structure and word choices, and then rewrite sentences as needed to make the company description clear and easy to read. Make sure that every sentence is written in the active voice.
5. Use headings to organize the information. For example, you might divide the document into four sections: Company Overview, Company Background, Expansion Plans, and Contact Information.
6. Type your name in the footer as indicated, and then print a copy of the document.
7. Evaluate the printed copy carefully, and then make further changes, if necessary.
Sometimes, you can find additional errors when you read the printed version of a document.
8. Enter any new edits, save the document, print a copy, and then close the document.
Step by Step Answer:
New Perspectives Portfolio Projects For Business Communication
ISBN: 9781439037461
1st Edition
Authors: Carol M. Cram