1. Why would MTV use the MTV brand name for its launch in Africa rather than coming...

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1. Why would MTV use the MTV brand name for its launch in Africa rather than coming up with a new name more closely identified with the target market, such as African Music Television?

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ISBN: 9780132828789

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Authors: Courtland Bovee, John Thill

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Question Posted: Oct 03, 2024 06:00 AM

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1. Why would MTV use the MTV brand name for its launch in Africa rather than coming up with a new name more closely identified with the target market, such as African Music Television?
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1. Why would MTV use the MTV brand name for its launch in Africa rather than coming...

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Business In Action

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