11-28. MESSAGE STRATEGIES: PROPOSALS [LO-1], [LO-4]

You work for Tim Hortons in the human resources department in the Halifax regional office. Your job is to coordinate training material for the more than 30 store managers and their 400 employees in the region. You update the company’s training manuals and send out product updates that are put into product-knowledge binders for the employees to read. Recently one of the managers, Mark Harding, commented to you that it was difficult to get the employees to read the product update manual. “Even when the traffic slows down, and employees have time to read, they just don’t seem to want to and the environment isn’t really set up for reading either. It’s a real hassle nagging them, but when they don’t know about the products, we lose sales,” he complained. “This week alone, five employees didn’t know the new process for making a new?