11-29. MESSAGE STRATEGIES: PROPOSALS [LO-1], [LO-4] Pick a company you are interested in and research a social...

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11-29. MESSAGE STRATEGIES: PROPOSALS [LO-1], [LO-4]

Pick a company you are interested in and research a social networking strategy that you think would be useful for the company. Determine the advantages and disadvantages for the marketing department of the company. The company’s goal would be to create opportunities for relationship building and interactivity with customers online. What social technology would you recommend?

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Business Communication Essentials

ISBN: 0133508703

5th Canadian Edition

Authors: Courtland Bovee

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