12. Explore how a company uses social media.

What’s your favorite company? Spend some time exploring how the company uses social media. Does it have a customer blog, Facebook page, Twitter account, and other online places to connect with audiences? Now compare this company’s online presence to one of its close competitors’ online presence. Which has more online activity, for example, more followers on Twitter, more people who “like” it on Facebook, or more blogs targeted to different audiences? In small groups, discuss findings about each of your favorite companies.