Achieve the correct copy progression, first directly involving the reader, then developing the 'selling' proposition, suggesting the

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Achieve the correct copy progression, first directly involving the reader, then developing the 'selling' proposition, suggesting the reader's action and finally repeating the benefits.

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Communication For Business And Secretarial Students

ISBN: 9780333148679

2nd Edition

Authors: Lysbeth A Woolcott

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Question Posted: Sep 19, 2024 04:04 AM

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Achieve the correct copy progression, first directly involving the reader, then developing the 'selling' proposition, suggesting the

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Communication For Business And Secretarial Students

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