Consider why Netflix CEO Reed Hastings’ apology ignited a firestorm of criticism: “It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming, and the price changes. That was certainly not our intent, and I offer my sincere apology. [. . .] I want to . . . apologize again to those members, both current and former, who felt we treated them thoughtlessly.”