Petty and Cacioppo want to persuade you that their elaboration likelihood model is a mirror of reality.

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Petty and Cacioppo want to persuade you that their elaboration likelihood model is a mirror of reality. Do you process their arguments for its accuracy closer to your central route or your peripheral route? Why not the other way?

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A First Look At Communication Theory

ISBN: 9781259913785

10th Edition

Authors: Emory A. Griffin, Ledbetter, Sparks

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