Think of a popular brand that uses the PESO model in an integrated way. Give examples of
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Think of a popular brand that uses the PESO model in an integrated way. Give examples of its paid, earned, shared and owned messaging.
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A popular brand that effectively uses the PESO model in an integrated way is Nike Here are examples of its paid earned shared and owned messaging 1 Pa...View the full answer
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Related Book For 
Principles Of Strategic Communication
ISBN: 9780367426316
1st Edition
Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis
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