Analyzing the Situation; Media Skills: Presentations

[LO-2] Visit the PepsiCo website at www.pepsico

.com and locate the latest annual report. Read the CEO’s letter to shareholders. (Typically, it’s the first section of the annual report.) Who is the audience for this message? What is the general purpose of the message? What information do you think this audience wants from PepsiCo? Summarize your answers in a one-page report or a five-slide presentation, as your instructor directs.